New Faces, Loyal Fans.
We want to see all partners succeed and we’ve customized our platform to build brand recognition, inform, incentivize, and bring people back until they are loyal fans.
We’re trying to help kickstart that process by adding education for our users and promotional value for you, our partners.
Each month, we feature a local craftsmen to tell their story, stay on the forefront of upcoming local trends. This is promoted on all fronts and gains a ton of added exposure for your business and boost your website’s SEO. The Craft Notes-Media Partner-Influencer network is 80,000 people strong and growing and our goal is to introduce them all to you.
This is your opportunity to personalize your brand and give a shout-out to the local businesses you love. Award-winners, trend-setters, do-gooders, and friendly, all-around good people:)
Monthly feature is free for all venue-partners and typically includes:
- Feature Press Article: Promoted to over 80,000 & Boosts your SEO
- Contest: Free passports to give away/increase your followers
- Event: End-of-month happy hour to boost sales and party!
Learn more about the series and how we customize it for max value below.
“Makerview” mini-interviews are short and to the point. No more than 3 questions designed to personalize your brand.
Our “miniviews” with Local Makers Our are specifically designed to be quick, engaging, enriching information that will help you form a personal connection to local businesses and provide incredible recommendations..
We believe that a little knowledge adds alot of flavor, and that knowing something about a person, their passion, and what they do that is truly unique is an important part to taking your enjoyment for what you consume and the experiences you have with Craft Notes to the next level.– Matt D., Founder
We Make it easy for you…
Schedule an interview on your time. You invest about 10-15 minutes of time, and you get:
- Free press! Link to your article and gain site link juice with a nice article personalizing your business.
- Reach People. Featured on Craft Notes Newsletter, Mobile app, and Social Media as well as media partnerships and social media influencers
- Unique content to share on your social media
- More Customers: A monthly feature usually sees a large boost in monthly customers for you
- You schedule a time that works for you with our writer
- We’ll try to feature you during a time that could support (make sure to talk dates of releases, anniversaries, etc; anytime a little more press would help)
- We’ll write it up and do our best to make it work for your timing
- We MAY be able to do a photo session, otherwise you can submit a good headshot to the writer
- We’ll Promote and let your social team know so you can support it
- You’ll be able to link the article on your site any time
- Article will stay on our site and always be there for you!
- More Customers: Featured customers see an uptick in business the month you are featured
Goals of this Series
Introduce you to great people
Be inspired. Be part of a community! Craft Notes is really about passion, fun, and doing what you love. We hope by meeting some of the most creative people in your community you’ll not only join us in supporting them, but be inspired to tackle your own creative endeavors.
I enjoy craft drinks. Understanding where a product comes from, how it’s made, or knowing the people behind it makes everything better. Especially when it’s local.
Know a little more, Share with friends
Knowing stuff is fun (especially when your friends are impressed with your knowledge:). We try to give you fun, simple, quick stories about the people we feature because it’s fun to get to know them and helps build connections within our community.
Mutually-promoted contest to boost Your SM Followers
How it works:
- We’ll donate a passport and provide professional assets if needed. You add to the prize with something in extra inventory
- You get new followers! We both post the contest and promote to followers. Can be done multiple times in the month.
- We release the prize at end of month (we can fulfill by mail or better, have them pick up at your venue)
COPY & PASTE: Easy Verbiage you can use/tweek
- Take a picture in your tap room.
- Copy & paste text (tweek as needed)
- Organize pickup in taproom (if hosting retail, we’ll comp one) or collect winner info and we’ll mail it to them for you.
🌟 G≋I≋V≋E≋A≋W≋A≋Y 🌟
📙 + 📱 Minnesota’s Official Craft Beer Passport – value over $65 and up to $1000 in drinks!
1. LIKE – Give this photo a quick double-tap ❤️
2. FOLLOW – @insightbrewing & @craft_notes
3. TAG – A drinking buddy (each tag is another entry)
Winner announced at end of month. Both contest winner and all entrants can pick up a passport any time in our taproom (I suggest Monday during growler specials)
✔️ Featuring 80 breweries and a complimentary craft beer from each, you’ll enjoy visiting some of Minnesota’s finest craft breweries and make some new friends along the way.
✔️ Pick these up at our taproom for a special discount.
✔️ Sales directly support #mnbeer and the @mncraftbrewersguild
#mnbeer #mncraftbeer #drinklocal #beergasm #exploremnbeer #mnbrewery #mplsbrewery #craftbeermn #twincities #twincitiesbloggers #minneapolis #mpls #mplslove #mysaintpaul #stpaulmn #saintpaulmn #visitsaintpaul #bestofnempls #nempls #nordeast
Craft Notes Community Happy Hour
We’ll produce, promote, and host a happy hour at the end of the month for you. Typically, this is an “extended happy hour” happening on one of the last Wednesdays or Thursdays of the month.
We’ll invest in the event; have a team to check people in, provide food or other activity, plus take photos we can both use in future.
There is no “ask” from you, other than to include a small educational component (ie. short tour or small tasting) and that you help promote the event.
(Typically, we’ll offer this special educational component early on as a special thing for just our Community).
How it works:
- We’ll set a date the month before with you for the event. Date/Time can be customized to work for you, but best is ~ last Wednesday, 4-7pm
- We’ll make posters and online listings. You’ll put those up in your space and help promote on social media
- No discounts or other is needed. Event is subject to standard promotions you have (ie. if you have happy hour 4-6pm, there will be happy hour 4-6pm, nothing more). If people have a passport/app, they can redeem now, along app limits and rules.
- YOU will host a small educational component for a smaller group before/at start of event.
- Day of, we’ll have a small table to make it official and manage the crowd. We may host trivia, games, food, or other thing at your option and our cost, with the goal of keeping people there buying drinks.