“SELL PASSPORTS JUST LIKE STANDARD MERCH ITEMS (but with better margins, returnable options, and smaller bar-top display) — Hosting retail Boosts your Revenues and supports staff experience. Our goal is to make this a no-brainer 🤯

Read below and find everything you need to get started and succeed with retail.”

avatar

Matthew Dowgwillo

612-803-1022 / matt@craftntoes.net

(Best, just Call me, Matt 612-803-1022 )

👇 CHOOSE what you need 👇

You can also earn more as an Affiliate (You promote online we fulfill)

☝️ Choose Option Above ☝️


Retail info: Special Pricing & Terms for Venue-Partners

Why should YOU sell Craft Notes Passports?

💰 PURE PROFITS. ZERO RISK. Only pay for what you profit on
Expand to learn about special partner terms and pricing. >>

PAY 1-2 MONTHS RENT? BUY SOME NEW GEAR? TAKE A TRIP?
This is YOUR merchandise to sell, and you’ll never be left with any wasted or unsold inventory.

ZERO-RISK. JUST RETURN WHAT YOU DON’T SELL FOR FULL REFUND.
Most partners can sell these like crazy, but if they don’t work for you, no problem. Just return any unsold books for a full refund/credit.

PARTNERS KEEP HALF OF ALL RETAIL SALES!
Special pricing options for partners maximize revenue by retailing Craft Notes. All partners get ~50% off the retail pricing — meaning 100% markup and pure profit.

PROVEN & EASY WAY TO MAKE MONEY
Special pricing options for partners maximize revenue by retailing Craft Notes. All partners get ~50% off the retail pricing — meaning 100% markup and pure profit.

🧠 SELLING RETAIL ENHANCES STAFF & CUSTOMER EXPERIENCE
How does selling retail turn new faces into raving fans? >>

We get GOOD Customers to learn more about you and bring them in…But we need your help to ensure a great experience and help bring them back!

SELLING RETAIL SUPPORTS STAFF EDUCATION. Which in turn leads to a better customer experince.

Our Passports bring them in. Our App brings them back.

And when they have fun, they not only spend more money, they become a valuable Regular! — When staff know about Craft Notes, they understand the immense value we bring, and are poised to ensure a great customer experience every time.

💗 SUPPORT YOUR GUILD, BRAND, & LOCAL CRAFT COMMUNITY
How do the retail passport sales get divvyed up? >>

The Revenue from the books you sell goes back directly to supporting your guild and other local charities

We share revenue with your local guild to ensure money directly supports you and the industry/initiatives. Splits are approximately:

50% – YOU KEEP
25% – We Keep
25% – Guild Keeps (or charity)


*(Are you working with any of our competitors?)
We ask that you ONLY support our program to ensure maximum revenue goes back into your pocket and supporting initiatives of your guild/local charities.

By helping spread the word, we are also helping to educate consumers about what makes supporting local businesses so important and highlights the uniqueness and contributions of each.

😊 WE MAKE IT EASY! Sell on-site or on-line
Expand to learn about custom displays, signage, and other provided assets >>

Got 3 minutes? Good. We got everything you need to be successful in your retail program.

We want you to make a lot of money beyond all the new customers and so we provide everything you need to get them as a quality merch-item.

#1 CUSTOM WOOD DISPLAY; a Tiny footprint, but big profits!
No bigger than a Growler!
Our small, 6×6″ custom wood display is designed to sit near your cash register/on bar or stand out on a retail wall. Includes various signage for you as well!

#2 SELLING ONLINE? Copy/Paste text and Pro images

We can provide everything you need!

Jump to Assets and Tips

.

QUESTIONS? View FAQ or call Matt (612-803-1022)


Place an Order

🎄 PASPORTS sell especially well during holidays! Make sure to stock up and try to feature them as able during those times for maximum profit.

We’ve made it easy to order! All you have to choose ONE.

(Both options are Zero Risk and allow for returns)

Option 1: “PAY NOW” WITH CREDIT CARD/CHECK 💳
Return any unsold and get best wholesale price >> CLICK HERE

Choose this option to Buy now at best price and we’ll send you books right away!

** Be sure to read the Description text for applicable discount codes on your order!


About “PAY NOW”

BENEFITS
– Easiest! It immediately becomes your inventory and is paid in full
– It helps Craft Notes (and we really appreciate it)
– Best Price: Save $1.50/passport over “PAY LATER” option

“PAY NOW” PROCESS:

  1. Link to ordering site
  2. Update for desired QTY or leave default
  3. Checkout with ACH (check)
  4. We’ll mail them to you and you are paid in full thank you!
  5. (if needed, contact us for return/refund)

This is a 1-time order. You will need to reorder when more are needed.

Flat rate shipping of $14, or “FREESHIPPING” with orders >$600

You may return unsold books for a full 100% refund on price paid (minus CC fees/shipping)

OR

Option 2: SELL NOW, “PAY LATER” 🗓️
Fill out Credit form 1 time (return any unsold) >> CLICK HERE

Choose this option if you want to be invoiced and pay later. (NET90, +$1.50/passport)

1. Get Credit (1-time application) –> 2. Sell them –> 3. Profit on them –> 4. Pay and Reorder!


TO PLACE YOUR “PAY LATER” ORDER

1st Order:

  • 1-time Only for first order: We need a “Credit Application” to keep on file (form is linked on page)*
  • Then… We will send you 30 Passports, of the one you are featured in. (if you need to change QTY please let us know!)
  • We will also include a custom wood display and sign to get you started

Future Orders/Re-orders:

–> Please pay invoice if there is one outstanding, then REORDER:

Questions about above or help with an order? Call us.

  • Matt Dowgwillo | matt AT craftnotes DOT net | 612-803-1022
  • Jack Sussman | jack AT craftnotes DOT net | 952-807-8596

Jump to FAQ

Next Step: Get Assets

Do you have books? Are you looking for ideas/tips to maximize sales?

MN – Leaders in Sustainability (v4 – Loon Illustration) 📗

[[[ Special Deets:
$1 from all wholesale benefits Friends of the BWCA

[[[ Wholesale:
$16 Wholesale price. $30 Retail price.

[[[ Signage (click image for pdf)

*With Drink*With DrinkStandard Retail
We recommend the 1st one, “with drink” — It is designed to upsell a purchase. By giving them a drink on the purchase, you increase the sale AND they have to return to use the passport, essentially doubling your sales.
MN – MNCBG (2-book Combo) (v5) 📙 + 📓

[[[ Special Deets:
Sales benefit the Minnesota Craft Brewers Guild.
We ask that you do not retail competitor books and instead support your guild by supporting this program.

[[[ Wholesale:
$25 Wholesale / $45 Retail (you keep $20)

[[[ Signage (click image for pdf)

With Drink $45With Drink $50Standard Retail
We recommend the 1st one, “with drink” — It is designed to upsell a purchase. By giving them a drink on the purchase, you increase the sale AND they have to return to use the passport, essentially doubling your sales.
MN – 2022 Expansion Card (v6) 🃏

[[[ Special Deets:
Sales benefit the Minnesota Craft Brewers Guild. These cards will be sold alongside the 2022 MNCBG Combo book.

  • MNCBG 2-Book Combo
  • Expansion Card 2022 new openings

[[[ Wholesale:
$30 Wholesale / $70 Value / $50 MSRP (you keep $20)

[[[ Signage (click image for pdf)

With Drink $45With Drink $50Standard Retail
We recommend the 1st one, “with drink” — It is designed to upsell a purchase. By giving them a drink on the purchase, you increase the sale AND they have to return to use the passport, essentially doubling your sales.
MN – Cider Guild Adventure Card 🃏

[[[ Special Deets:
Sales benefit the Minnesota Cider Guild. This is the official Cider Guild “adventure card”

As the money from the retail sales directly benefit the guild we ask that you focus your support on our shared program.

[[[ Wholesale
$10 Wholesale / $30 MSRP (you keep $20)

[[[ Signage (click image for pdf)

*With Drink $45*With Drink $50Standard Retail
We recommend the 1st one, “with drink” — It is designed to upsell a purchase. By giving them a drink on the purchase, you increase the sale AND they have to return to use the passport, essentially doubling your sales

.
WI – MKE-MADISON V1

[[[ Special Deets:
Our 1st WI edition!

[[[ Wholesale:
$15 Wholesale / $25 MSRP (you keep $10)

[[[ Signage (click image for pdf)

*With Drink $25*General $25Standard Retail
We recommend the 1st one, “with drink” — It is designed to upsell a purchase. By giving them a drink on the purchase, you increase the sale AND they have to return to use the passport, essentially doubling your sales.

3) Tips to maximize sales

Of course, we’d love to hear what’s working with you, but here are some tips from other partners about how to maximize sales and revenue.

FIRST, CLICK HERE FOR SIGNAGE 🃏

Feel free to make your own display/signs, otherwise hit the ‘easy button’ and use ours.

(All 1st time orders include a custom wood display for your countertop and signage. If you need a different sign please print it by selecting your volume below)

Don’t see your volume? It has sold out! Call us and we’ll get you in line for feature in our newest volume.
Note: You must be a partner and selling YOUR featured edition to qualify for the special terms and pricing offered.

PROVEN UPSELL: A CASE STUDY.

Venue Promotions

  1. Run a Promotion on your receipt. This is great because it is a great up-sell AND it guarantees that person will return; Multiple visits is a great way to make them a regular!
  1. Place on the counter by register. This ensures people see them and offers a great upsell.
  1. Educate your staff. It gives them something to engage customers with and it lets them know you support the guild.
  1. Add button to POS. Whenever you give a discount, you should try to track party size, spend, etc. for Craft Notes customers. We estimate you should see ~$14/beer. It’s also a great time to up-sell to friends that aren’t holding a book.
  1. Package with other shop items. Don’t just sell a $25 passport OR a $15 growler, Sell both by offering them a beer right now or some other low-cost incentive that adds revenue and seems like an unbeatable offer.

Online/Social Media

  1. Add Passports to your Online Store. This is great because it is a great upsell AND it guarantees that person will return; Multiple visits is a great way to make them a regular! (Copy & Pastable Assets make this easy to set up)
  1. Package with other shop items. Don’t just sell a $25 passport OR a $15 T-shirt, Sell both by offering them free shipping or a free beer when they pick it up on-site.
  1. Run a plug on Social Media. Make sure to tag us (@craft_notes) and we’ll repost it too to help you profit even more!

Don’t hesitate to reach out with ideas or questions

Have questions about why it’s such a great product? View our general Retail Pitch to learn more, but remember, you get the better pricing as a participant!

GENERAL RETAIL PITCH

Matt Dowgwilloconor wilsonJack Sussman
Matt@craftnotes.net
(612) 803-1022
Jack@craftnotes.net
(952) 807-8596

FAQ (Partner Retail, Getting started…)

*This retail FAQ is for our venue-partners. Other resellers should visit our wholesale site.

It’s your workflow. We are just trying to help. Maximize Revenue and choose whichever works for you. Here is an overview how it works and some common questions we get. Remember, the best way is to just call Matt 612-803-1022

ℹ️ You can return unsold inventory for full credit. How to do this?

Did you have them on the bar? Please try to sell them! Did it not work and you need to make a return?

No problem, It’s easy to return passports for full credit.

RETURN “PAY LATER”

Just mail us:

  • Passports you intend to return
  • Check for the ones you sold:
    $total invoice – (Wholesale Price*number of returns)
  • You can also email us with the number you intend to return and we can get you a new invoice,

RETURN PAY NOW

You’ve paid for books you can’t sell? Just email or call Matt and we will refund 100% of the wholesale price paid.

  • mail us the remaining inventory and optionally, display. We will refund you total price paid
  • Your choice: We will send you a check or give full credit to future orders/volumes.
    Note: if payment was using CC, we will keep 2.5% of the return for credit fees
ℹ️ “PAY NOW” vs “PAY LATER: Help me choose.

BOTH: Return unsold for full credit/no risk, get free shipping on orders over $600,

COMPARED:

PAY NOWPAY LATER
Margin: 50%
Pay up front with ACH
+$1.50/pass
Pay after you sell them
Pay per-orderRequires Credit App
Full credit for unsoldFull credit for unsold
When you say “We sell them…” what does that mean?

YOU get a wholesale price and take delivery of books. You sell them on your bar or online or both.

Basically, Craft Notes Passports are another retail item in your venue/online store.

However, because our mission is so centered on your success, we make it so much better than your standard merch program!

  1. Great Margins: You keep half!
  2. Great Terms: Choose Pay Now or Post Pay
  3. ZERO RISK. You can return if needed

This special Partner-only program is designed to help you directly earn additional revenue through our partnership and we offer all the tools to make it easy!

Jump to: Make an order.

What is the Ordering Process?

Super quick and easy!

  1. CHOOSE WHEN YOU WANT TO PAY:
    • PAY NOW: Use a credit card, check out
    • PAY LATER: Pay whenever with approved credit. (Note: 1.50/pass added to Pay Later option)
  2. We’ll send you Passports right away. If it’s your first order, we’ll include a small wood display and signage.
  3. You sell them! when you need more, just let us know!

Make an order to get started.

How much do I keep of the sale?

~1/2 of the money of the retail sale (most volumes are $30, meaning you keep $15). Please look at the back of your volume to find the MSRP.

We allow flexibility in payment terms. Choosing…
– “Pay Now” = keep 50%
– “Pay Later” = +1.50/book

For Example, here are your special wholesale prices

MSRPI PAY / KEEP (Pay Now)I PAY / I KEEP (Pay Later)
$25 MSRP pay $12.50 / keep $12.50pay $14 / keep $11
$30 MSRPpay $15 / keep $15pay $16.50 / keep $13.50
$50 MSRP
(2-book combo)
pay $25 / keep $25pay $28 / keep $22

Make an order to get started.

How much do I sell them for?

You will sell passports for whatever price you want, and our suggested MSRP is on the back.

You are getting a priority wholesale price from us to allow for flexibility and other promotions.

For example, we are seeing HUGE💸 numbers by doing this:
a. You sell for full MSRP, but include a drink at purchase
b. Person must return for their stamp
= $Upsell 1st visit + Return Visit to use it

Combine with other items in a bundle! Or whatever you want to do. We have a tips section below that lists out best practices if you need more ideas, but first step is to Make an order.

Or jump to selling tips below

Can I sell them for less or use for give-a-ways?

YES.

However, you’d be giving us the agreed wholesale price.

If you’d like a couple of books for giveaway we can do that as a separate thing Please set up a contest!

Because margins are so good and they bring people back, passports also work great as a bundle.

How/When do I have to pay for the order?

We have 2 options to Make an order.

  1. If you can, we ask that you PAY IN ADVANCE. You’ll save a little $$ and it really helps us out.
  2. Or, you can PAY LATER when you Apply for Credit
    • 1. Download form
    • 2. Upload it

If you choose to PAY LATER we are flexible on when these can be paid. Standard is NET 60. However, please pay old invoices in full before opening a new order.

Can I return unsold books for credit?

Yup.

You gave it a shot, but they didn’t work? That’s ok. You can return unsold passports for full credit.

You only pay for what you sell/profit on. Pay for those, and return the rest for full credit.

Is it easy for me to do?

YES!

That is the whole point of this page! We’ve got displays, signage, and everything you need!

Selling online? We’ve got assets and can also support your promotional efforts.

Make an order.

How many should I get?

Depends, but 80-100 is a good number annual number to shoot for.

I would suggest starting with 30-40 as a test (again, you can return unsold).

We offer free shipping on wholesale orders for $600, so ~40 is a good number to start with.

Make an order.

Are other partners doing this?

YES! About half of our partners go this route, and this number increases every year.

We also have the guilds and other partnerships all working to build up our local craft community.

It just makes sense to support a program that is supporting you AND you make money!

Make an order. (or view some of our retailers)

THIS PAGE FOR VENUE-PARTNERS ONLY (Special terms/pricing)

🥰 Just another way for our Venue-Partners to earn even more! Sell Passports. ZERO Risk.

PAGE LINKS:

1) Rate/Term Overview
Complete information and special terms/pricing (for venue-partners only)

2) 🚀 Place Order / GET SIGNAGE 🚀
Place your order or get credit or Download Signage for wood display

3) Tips to Max Sales
Easy-to-execute, proven methods to increase sales