The best, most cost-effective marketing you will ever do to grow long-term, quality customers.
Your Cost = $0.00
“Craft Notes brings in mostly new customers that have never been here, they come in larger groups, and we’ll see them again 3-4 times this year…”
Kelsey B. Utepils BrewingTaproom Manager
Created by industry veterans with over 15 years experience 🏆
Live Locally (Craft Notes) has over 15 years of experience in the restaurant and beer industry, we’ve learned how to promote local business. In 2003, we created the world’s first happy hour search engine, Thrifty Hipster, a hyper-targeted ad-based model competing with local dailys at the time.
We evolved as local bars needed support launching websites and managing data. Live Locally SaaS was born, and we were paid to present at the NBWA. Our software eventually sold to beer distributors, but our focus and passion has always been toward supporting local business.
After working with 1000’s of local restaurants and drink brands, we decided to hone our focus with Craft Notes.
#1: Give our all to supporting only a handful of the best, most essential, hard-working makers, chefs, and producers of local culture. — with an emphasis on supporting those doing good.
Whereas, Long-Term growth and success for these businesses is a function of:
= Direct Sales + New Customers + Quality of Product + Customer Devotion
#2: Tell their story, help them define their brand, and build loyal fans.
#3: The “Best” way to do this was through targeting GOOD consumers and helping build a community of craft lovers
#4: Results must be provable, based on actual customers in your doors. GARUNTEED customers.
#5: That the “cost” of getting that customer must be low, such that immediate sales and long term fans were providing benefit to our partners. And that we MUST track minimum ROI with all “unknowns” being only to our partners’ benefit.
For Craft Notes to be what we wanted to to be, each of the above points had to be more cost-effective than all other options. They are, making it, “The best marketing you will ever do”
Build your brand, guaranteed customers, direct sales, and on/off-premise support 💞
Our model is specifically designed to be the best, and focuses on 4 Main industry goals.
- PROVEN CUSTOMERS IN YOUR DOORS (vs. Spending $$ on Ads): Fill your seats when your doors are open and staff are idle.
- BUILD YOUR BRAND. Before they even come, targeted consumers engage with your personal story.
- SAMPLE NEW CUSTOMERS. Stop wasting time and money on sampling events. Reach them best when they visit you.
- ON/OFF PREMISE SALES. We support your growth efforts through promotions and partnerships.
Quick summary of how our program works:
🎯 TARGETED: we seek out the best customers for you.
💸 SALES FIRST: Pure profit for you with every single customer – and an opportunity for so much more…
1. We write a focused story about what makes you unique/great. 📚
2. Consumers LEARN about you. 💡
3. People visit you during open hours and SUPPORT you with a purchase. 🤗
4. After purchase, you REWARD people with a drink on the house ✨
(You do a good job. Our custom tools will increase your Social Media following and bring people back in again; a great recipe to make real regulars)
“People seem to have fun with it… most are new customers that have never been here, and Craft Notes does a good job telling our story and making our brand look good.”
Maggie P. Dangerous man brewingTaproom Manager
2 Platforms work together…
Passport & Guidebook
❤️ Charitable Giving
🎨 Hand-made, unique, highest-quality
🦄 Limited run, uniquely curated
Custom Mobile App
📱 Elegant Native apps
📈 Informative Stats, Emails, SM followers
💸 Rules that encourage diving deeper into your brand, and keep coming back
A little more about how we ensure you succeed with our program:
Craft Notes helps breweries, distilleries, chefs, and other local businesses important to local culture succeed.
We get new customers in their doors every single day to not just sample, but to spend money and support great local businesses like yours.
We then follow-up, getting them to return, buy on/off premise, and become true loyal fans.
We do this for free and without requiring more than 10 minutes of effort from our partners. We even provide staff training, events, and other branding/assets to help our partners achieve.
In the short term, you should expect a few extra tables every single day, new social followers/emails, and immediate sales. In the long term, expect to see many of these people back as you continue to grow your business.
And yes, we do all of this completely free.
The Catch? We only accept the best, locally-owned businesses. Your story is our “product”.
We sell our passports/app to cover the costs of writing, art, and print/development.
You reward them for checking you out and spending money to support your business with a complimentary drink.
Check out the FAQ if you’re looking for Demographic information or want help estimating ROI
Minnesota’s Official Craft Beer Passport.
In 2020, we were proud to partner with the Minnesota Craft Brewers Guild to create our first, All-Beer passport program branding the brewing industry as one of the safest industries during the pandemic. This book provided revenue to struggling breweries during the year and helped shore up needed revenue for the guild. See the work.
I want Craft Notes to feature me on their app/passport books to tell my story and drive customers!
I love the idea, but I need to talk to someone about this to make sure it’s going to work good for me