Craft Notes is excited to be expanding into the great state of Wisconsin, the motherland of makers. With a rich history of breweries, wineries, distilleries, and some of the best cuisine around, we can’t wait to highlight our partners and tell the stories of the best of the best!

With the mission to curate the best possible experience and create an all-inclusive community of fellow craft-loving Wisconsinites, we’d like you to meet our community leader Jake Snell, a long-time Madison comedian (and founder of Madison Comedy Week), musician and tastemaker.

jake snell madison wisconsin musician and comedian
That’s me, Jake Snell (left) playing at Yahara Bay Distillery!

A Message from Jake

“I’m really excited to be the Market Manager for Wisconsin and look forward to meeting you!

I love meeting new people and making them laugh. I’ve got a long history of planning and hosting events, and as the founder of Madison Comedy Week, I already have had the pleasure of working with many top-tier, loved brands and locations in the state.

My friends call me a “beer geek” but really I’m just a man that is proud of my current hometown of Madison and all the quality local businesses that reside here with me… If that means enjoying a few extra cocktails or crowlers, so be it:)

My main goals for Craft Notes Wisconsin will be storytelling and hosting community events. As a local musician and comedian, I’ve had the opportunity to meet so many great people. I also understand how important it is to support the businesses and performers you love, so they can continue to bring you their little bit of awesomeness.

I’ve got big plans our community. There are so many amazing businesses here in Wisonsin and it’s important that their stories are told. I’m excited to share my knowledge and learn more and it’s my hope you’ll come to love them as much as I do and support them as great makers of Wisconsin.”


Jake Snell

jake snell lakefront brewing
Jake Snell at Lakefront Brewery Comedy Showcase
jake snell pabst brewery in milwaukee wisconsin
Comedy at the Pabst Theater